SSR at IWF Atlanta 2026: Connecting Global Wood Manufacturing with North America

We are pleased to announce that SSR will exhibit at IWF Atlanta 2026, taking place August 25–28 at the Georgia World Congress Center in Atlanta. As a first-time exhibitor, we will introduce our manufacturing platform and selected wood product programs to buyers across the North American woodworking industry. Visitors can meet our team at Booth C610 in Building C throughout the four-day event.

Our first appearance at IWF represents more than a new trade show on our calendar. It is an opportunity to bring our manufacturing capabilities closer to the market and establish direct relationships with the people shaping future wood programs in the United States. Through these conversations, we hope to better understand where the industry is moving while presenting SSR as A Global Wood Manufacturing Platform built to connect production in Vietnam with commercial demand worldwide.

Where the woodworking industry comes together

The International Woodworking Fair (IWF) is North America’s largest woodworking technology and design trade show and conference. Held every two years in Atlanta, the event brings together the machinery, materials, products and services used across architectural woodwork, cabinetry, flooring, furniture manufacturing and engineered wood products. Education programs and live demonstrations add a practical view of how new technologies and materials are being applied throughout the industry.

What makes IWF especially relevant is the concentration of decision-makers in one place. The 2024 edition featured 1,093 exhibitors and welcomed nearly 16,000 buyer attendees over four days. Post-show research found that 85% of IWF buyers had product purchasing authority, while 80% of exhibitors said the event delivered qualified buyers important to their current and future business.

Inside the Exhibition Halls at the International Woodworking Fair

Those numbers reflect the commercial role of the show. IWF Atlanta is where buyers compare emerging technologies, evaluate materials and meet potential partners before making future investment or sourcing decisions. In 2024, 83% of buyer attendees described the event as their primary source for discovering product innovation. Another 87% said it delivered high-quality exhibitors relevant to their business.

For companies working with wood products, the questions raised at International Woodworking Fair extend far beyond appearance or price. Buyers are considering how a material will perform in a finished application and whether it can be produced consistently at commercial scale. They are also assessing how specifications, quality control and packaging will support their distribution or manufacturing model. The strongest opportunities emerge when those requirements can be discussed directly with a capable production partner.

What Brings Us to Atlanta?

For us, participating in IWF Atlanta is about building a stronger bridge between manufacturing in Vietnam and the North American market. Digital communication can introduce a product, but face-to-face discussion often reveals the commercial context behind it. A countertop intended for a national retailer requires a different approach from a panel developed for a furniture manufacturer. Understanding that distinction early helps create a better product program.

Connecting with Customers to Gain Deeper Insights

The exhibition also gives us a closer view of how demand is evolving across the United States. Buyer conversations can provide meaningful insight into preferred dimensions, finishes and applications. They can also reveal how expectations differ between retail, distribution and OEM channels. This market knowledge will help us refine future programs and develop solutions that are more closely aligned with real purchasing needs.

Customers Can Evaluate Samples Before Placing Large-Scale Orders

At the same time, we want North American buyers to see what a modern manufacturing partnership in Vietnam can offer. Our platform connects product development with production planning, quality management and export coordination. Instead of approaching each shipment as an isolated order, we work toward a repeatable program built around agreed specifications and long-term supply requirements.

That is the role we aim to communicate at IWF Atlanta. We are not attending simply to place products on display. We are coming to start informed conversations about how wood products can be developed, manufactured and scaled for the market.

Two product programs developed for commercial growth

In Atlanta, we will highlight two programs that reflect the way North American buyers are building more complete product ranges for both indoor and outdoor living. Our Wood Surfaces Program is designed for kitchen, dining and workspace applications, with flexible specifications in rubberwood and acacia to support different retail concepts and commercial requirements.

SSR Wood Surface Program Showcased at IWF Atlanta

Our Outdoor Living Program focuses on practical products for patios, balconies and exterior spaces, with options developed for retail, distribution and private-label channels. Together, these programs show how we turn market needs into scalable wood product solutions backed by consistent manufacturing and supply.

View the SSR online booth at IWF Atlanta 2026

Meet us at Booth C610

IWF Atlanta offers the right setting for conversations about new products, current sourcing challenges and future commercial programs. We welcome buyers to bring drawings, specifications or existing product references to the booth. These materials can help our team understand the project and make the discussion more specific.

• Event: International Woodworking Fair Atlanta 2026
• Date: August 25–28, 2026
• Venue: Georgia World Congress Center
• Address: 285 Andrew Young International Boulevard, Atlanta, GA 30313
• Booth: C610
• Show hours: 8:30 AM–5:00 PM from August 25–27
• Final day: 8:30 AM–2:00 PM on August 28

The official floor plan can be used to locate our booth and plan your route before arriving at the exhibition.

SSR’s Booth Direction at the International Woodworking Fair 2026

View the floor plan and directions to Booth C610

We look forward to meeting distributors, retailers, importers and manufacturing partners in Atlanta. The show will give us an opportunity to listen to the market, exchange industry perspectives and explore where our manufacturing capabilities can create long-term commercial value.

Meet us at Booth C610 and discover how SSR can support your next wood product program.

SSR – A Global Wood Manufacturing Platform

Built in Vietnam. Governed Globally. Built for Global Scale.

To Schedule a Meeting Before or During the Fair, Please Contact:
Email: [email protected]

Website: https://ssr.vn/