30/09/2026
Built with the market in mind
Understanding where a product is going changes how it should be developed. A countertop made for an American home may follow a different direction from an outdoor collection created for European living. Since 2009, SSR has started with that context, then works backward to build a product that makes sense for the market it will enter.
Who we work with
A product headed for retail shelves follows a different path from one built for distribution or private label. We work around that difference early, so fewer decisions are left to solve after production has already started.
Find the right wood product program
Wood Panel
Solid and finger-jointed panels developed for furniture, cabinetry and interior applications.
Explore Program
Wood Surface
Butcher block countertops and table tops designed for residential and professional spaces.
Explore Program
Outdoor Living
Wood products designed for deck tiles and outdoor furniture programs for patios and terraces.
Explore Program
Stair Components
Solid wood components for stair systems, including long-format wood panels and scantlings for stair parts.
Explore Program
Cabinet Components
Wood parts and panels prepared for cabinetry, storage and repeat production programs.
Explore ProgramFour factory groups behind one production flow
01. Sawmill
Production begins with the log. At the sawmill, raw timber is converted into workable lumber and prepared for the controlled stages that follow.
02. Kiln Drying
Once the lumber is ready, controlled drying brings its moisture level into range and gives the material greater stability for the production ahead.
03. Finger Joint
Here, shorter pieces take on a new role. Joining them into longer, stable sections creates the material foundation for panels and other solid wood products.
04. Finishing
The final factory group brings the product closer to its finished form, with dimensions and surface quality brought in line with the requirements of the program.
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We control key rubberwood and acacia sources across northern, central and southern Vietnam.
We trace the wood’s exact roots and double-check every legal certification before making a single cut.
See Where Our Wood Begins
