Mr. Hung Van Vu, President of SSR VINA, spent his childhood surrounded by the rhythmic sounds of chisels and hammers in a Nam Dinh village renowned for its exquisite woodcraft. From a young age, he developed a deep appreciation for the art of carving, learning to shape wood into intricate masterpieces with skill and precision. This passion, deeply rooted in tradition, became the foundation of his lifelong connection to the wood industry.

Though he initially pursued a career in journalism, Mr. Hung Van Vu soon realized that his heart belonged to craftsmanship and wood. In the years leading up to 2009, he embarked on his entrepreneurial journey in Ho Chi Minh City, starting modestly with just three employees but with an ambitious vision and a diverse range of timber products. Determined to bring high-quality hardwood products to global markets, he tirelessly traveled across Southeast Asia, introducing his creations to an expanding network of customers and forging long-lasting business relationships.

As SSR VINA grew, the company faced significant challenges, including government regulations restricting the export of certain wood species. However, Mr. Hung Van Vu swiftly adapted, focusing on sustainable and widely available species such as rubberwood, acacia, sapele, pine, and raintree. This strategic shift not only ensured compliance but also reinforced his commitment to environmental responsibility. By embracing eco-friendly practices, SSR VINA positioned itself as a leader in sustainable wood production, further enhancing its reputation in the global marketplace.

Under his leadership, SSR VINA continued to expand its capabilities and reach. What began as a business exporting to a single market—South Korea—has since evolved into a global enterprise, supplying wood products to over 50 countries. Through relentless innovation and operational excellence, the company has grown to operate with a workforce of more than 2,950 factory employees, a testament to its remarkable success and industry leadership. With state-of-the-art manufacturing facilities and stringent quality control, SSR VINA ensures that every product meets international standards, satisfying the needs of diverse markets.

With unwavering industriousness and an ambitious spirit, Mr. Hung Van Vu has worked tirelessly to strengthen the SSR VINA brand, pushing boundaries and setting new benchmarks in the wood industry. Beyond business success, he remains deeply committed to fostering the next generation of artisans and woodworkers, preserving Vietnam’s rich woodworking heritage while embracing modern technology. His journey is not only a story of personal determination but also a broader mission: to elevate Vietnamese craftsmanship on the global stage and inspire future generations to dream big.

SSR VINA stands as a reflection of this vision, blending tradition with innovation to deliver exceptional products that embody quality, sustainability, and excellence. With a steadfast dedication to craftsmanship, ethical sourcing, and continuous improvement, the company remains poised for even greater achievements in the years to come, solidifying its status as a trusted global leader in the wood industry.