Who We Are
SSR VINA is a company committed to a sustainable forestry supply chain model, with comprehensive capabilities spanning from tree planting and legal, sustainable timber harvesting to the production and supply of finished wood products for both domestic and international markets. We specialize in cultivating and harvesting rubberwood and acacia from FSC-certified forests, ensuring a stable, eco-friendly, and high-quality source of raw materials.
With over 15 years of experience, SSR VINA is not only a manufacturer of finger joint wood boards, butcher block countertops, decorative furniture, and kitchenware, but also a trusted partner in providing custom wood solutions tailored to client specifications. In addition to locally sourced timber, we also import premium pine and melaleuca wood from Laos and Cambodia, expanding our product portfolio to meet diverse market demands.
By the Numbers
$50M
Total Sales
50+
Countries Served
145,600m3
Total Production Volume
Our Purpose
Our goal is to restructure the sustainable forestry system, from seedling cultivation and forest planting to producing products sourced from sustainably grown forests. We aim to create jobs and increase income for tree growers.
Vision
- SSR Vina manufactures and supplies world-class wood products from plantation forests, bringing beauty to every home.
- Committed to continuous innovation and delivering wood products that meet international quality standards.
- Advancing technology to enhance customer experiences worldwide.
- Leading the way in sustainable and eco-friendly plantation wood materials.
Mission
SSR Vina creates sustainable values for customers, partners, employees and the community
For Customers
Provide reliable, safe and environmentally friendly wood products.
For Employees
Create a professional working environment, encourage creativity and self-development.
For Suppliers
Build long-term, transparent and mutually developing cooperative relationships. Increase revenue with SSR’s reputation
For the Community
Contribute to sustainable development, towards a circular economy and social responsibility
Management philosophy: “Creativity, innovation create value for customers, harmonize benefits”
To realize the vision and mission, SSR Vina implements 4 key strategies:
Sustainable Development Strategy
• Integrate green technology into production, optimize resource utilization.
• Ensure environmentally friendly products that meet international certifications such as FSC.
• Reduce carbon emissions, towards a circular economy.
Quality & Innovation Strategy
• Apply advanced technology to enhance product quality.
• Focus on R&D to create unique wood product lines that meet market demands.
• Continuously optimize production processes to improve efficiency.
Market Expansion & Global Partnership Strategy
• Expand domestic and international markets, bringing SSR Vina products to the global stage.
• Establish cooperative relationships with strategic partners to increase the value of the global supply chain
• Build SSR Vina into a symbol of quality and credibility in the wood industry.
Human Capital Development Strategy
• Invest in training and skill development for employees.
• Build a professional, creative, and fair working environment.
• Foster a culture of innovation, encouraging creative thinking across the company.
Strategies
SSR is committed to becoming the world’s leading wood products company. We maintain a strong wood ecosystem from tree varieties and forest plantations to finished wood products for households. Our team stays responsive to global market shifts to deliver timely, effective solutions.
As international markets evolve, with more options and E-commerce expanding to over 200 countries, SSR continues to grow through a blended B2B and B2C model – both online and offline – to stay closer to global customers.
We sincerely thank our partners and customers worldwide for their ongoing support and shared growth.
Mr. Hung Van Vu
President & CEO
SSR's Core Values
We build our businesses on a foundation of trust and loyalty with our stakeholders and within our teams.
Leadership
Ensuring alignment on common goals from employees to executives. Effective leadership is the key to success.
Integrity & Accountability
Transparency in business, upholding professional ethics.
Taking responsibility for products, people, and the community.
Team Work & Collaboration
Encouraging a spirit of cooperation and mutual growth. Promoting knowledge-sharing and strong support among team members.
Innovation & Pioneering Spirit
Always looking for creative solutions, optimizing production processes.
Leading the wood industry trends, applying advanced technology.
Customer Core Value
We build our businesses on a foundation of trust and loyalty with our stakeholders and within our teams.
Superior Quality
Committed to international standards of durability, aesthetics, and safety. Continuously improving to enhance product quality.
Customer-Centric Approach
Listening and understanding customer needs.
Delivering products and services that exceed expectations.
Social Responsibility
Implementing green production practices to minimize environmental impact. Contributing to sustainable social development.
Respect & Diversity
Treat employees, partners and customers fairly and respectfully.
Build a diverse and inclusive working environment.
Company Profile
Company name:
SSR VINA Co., Ltd (SSR VINA)
Founded in:
December 2009
President & CEO:
Mr. Hung Van Vu
Headquarter & Showroom:
Ground Floor, The Manor Officetel, No.89 Nguyen Huu Canh Street, Ward 22, Binh Thanh District, Ho Chi Minh City, Vietnam
Factory system:
Phu Tho Area: Doan Hung, Phu Tho
Binh Dinh Area: Phu Cat, Binh Dinh
Binh Duong Area: Bau Bang, Binh Duong
Main Business:
SSR Vina Co., Ltd. has achieved world-class standards in the design and production of finger-joint wood, consumer wood, and international-grade pulp sourced from Vietnamese plantation forests and exported to global markets.
Current markets:
USA, Korea, North America, Asia, Middle East, EU.
