Who We Are
SSR VINA is a company committed to a sustainable forestry supply chain model, with comprehensive capabilities spanning from tree planting and legal, sustainable timber harvesting to the production and supply of finished wood products for both domestic and international markets. We specialize in cultivating and harvesting rubberwood and acacia from FSC-certified forests, ensuring a stable, eco-friendly, and high-quality source of raw materials.
With over 15 years of experience, SSR VINA is not only a manufacturer of finger joint wood boards, butcher block countertops, decorative furniture, and kitchenware, but also a trusted partner in providing custom wood solutions tailored to client specifications.
By the Numbers
$50M
Total Sales
50+
Countries Served
145,600m3
Total Production Volume
Our Purpose
We strive to restructure the sustainable forestry system, from seedling cultivation and forest planting to the production of goods sourced from responsibly managed forests, while creating jobs and improving income opportunities for tree growers.
Vision
- Deliver world-class wood products from sustainable plantation forests.
- Innovate continuously to meet global quality standards.
- Leverage technology to elevate customer experience.
- Lead in sustainable, eco-friendly wood materials.Leading the way in sustainable and eco-friendly plantation wood materials.
Mission
SSR Vina creates sustainable values for customers, partners, employees and the community
For Customers
Deliver safe, reliable, and eco-friendly wood solutions that customers can trust.
For Employees
Foster a professional, inclusive workplace that encourages creativity and personal growth.
For Partners
Build long-term, transparent partnerships that drive mutual growth and shared success through SSR’s strong reputation.
For the Community
Support sustainable development, a circular economy, and shared social responsibility.
Management Philosophy: Innovation and creativity are the catalysts through which we deliver exceptional value to customers while fostering mutually beneficial outcomes.
To realize the vision and mission, SSR Vina implements 4 key strategies:
Sustainable Development Strategy
• Integrate green technology into production and optimize resource utilization.
• Ensure environmentally friendly products that meet international certifications such as FSC.
• Reduce carbon emissions to support a circular economy.
Quality & Innovation Strategy
• Apply advanced technology to enhance product quality.
• Focus on R&D to develop unique wood product lines that meet market demand.
• Continuously optimize production processes to improve efficiency.
Market Expansion & Global Partnership Strategy
• Expand both domestic and international markets, bringing SSR Vina products to the global stage.
• Establish cooperative relationships with strategic partners to increase the value of the global supply chain.
• Position SSR Vina as a symbol of quality and credibility in the wood industry.
Human Capital Development Strategy
• Invest in employee training and skill development.
• Build a professional, creative, and fair working environment.
• Foster a culture of innovation by encouraging creative thinking across the company.
Strategies
SSR is committed to becoming the world’s leading wood products company. We oversee a sustainable and robust wood ecosystem, starting with responsibly grown forests and extending all the way to finished wood products designed for everyday living. Our team stays responsive to global market shifts, delivering timely and effective solutions.
As international markets evolve—with e-commerce expanding to over 200 countries—SSR continues to grow through a blended B2B and B2C model, both online and offline, to stay closely connected with global customers.
We sincerely appreciate the ongoing support and collaboration of our partners and customers worldwide.
Mr. Hung Van Vu
President & CEO
SSR's Core Values
We build our businesses on a foundation of trust and loyalty with our stakeholders and within our teams.
Governance
We lead our team towards sustainable and limitless success.
Reliability
We are committed to dependability, taking responsibility for products, people, and the community.
Collaboration
Promoting knowledge-sharing and encouraging a spirit of cooperation.
Innovation
Always looking for creative solutions, leading the wood industry trends.
Customer Core Value
We build our businesses on a foundation of trust and loyalty with our stakeholders and within our teams.
Excellence
Ensuring every experience meets the highest standards. Constantly refining for excellence.
Consumer-driven
Passionately listening to customer needs, delivering exceptional experiences beyond expectations.
Social Responsibility
Implementing green production practices to minimize environmental impact. Contributing to sustainable social development.
Inclusion
Respect and fairness for all, fostering diversity and inclusion.
Company Profile
Company Name:
SSR VINA Co., Ltd (SSR VINA)
Date of Incorporation:
December 2009
President & CEO:
Mr. Hung Van Vu
Headquarters & Showroom:
Ground Floor, The Manor Officetel, No.89 Nguyen Huu Canh Street, Thanh My Tay Ward, Ho Chi Minh City, Vietnam
Factory System:
Phu Tho Area: Doan Hung, Phu Tho
Binh Dinh Area: Phu Cat, Binh Dinh
Binh Duong Area: Bau Bang, Binh Duong
Main Business:
SSR Vina Co., Ltd. has achieved world-class standards in the design and production of finger-joint wood, consumer wood, and international-grade pulp sourced from Vietnamese plantation forests and exported to global markets.
Main Markets:
North America, EU, East Asia, Middle East.
